Calls are now reserved for emergency and complicated situations, according to this generation, who prefer texting to calling. More than half of young people associate calls with bad news and anxiety.
This generation prefers texting to phone calls. According to them, they don’t have time to call to check in. Mind you, this doesn’t stop them from staying in touch with friends and loved ones through other communication channels such as texting, Messenger, WhatsApp, Instagram or SnapChat.
This texting generation says that calls require a higher level of intimacy, whereas messaging is detached and allows you to connect without feeling vulnerable or exposed.
These days, it seems that time has become more precious than ever, and these young people want to protect it. According to them, calling a friend forces us to interrupt everything to devote our attention to the call for a few minutes. This now seems very difficult for young multitaskers. Of course, young people’s attention spans are shorter than those of older people.
The trend towards non-verbal communication combined with teleworking is slowly contributing to the disappearance of real voice conversations. Also, good old-fashioned informal conversations at the coffee machine are on the way out in many companies.
We may be in the midst of a major paradigm shift in communications, much like the switch from fax to e-mail some twenty years ago. Whether we like it or not, the world is changing, and we have to adapt to survive and avoid being mummified. Is your company ready to communicate with this new generation of telephobes? Equip your company with the ability to text your customers.
