{"id":4115,"date":"2024-04-04T16:37:44","date_gmt":"2024-04-04T16:37:44","guid":{"rendered":"https:\/\/fresk.app\/?p=4115"},"modified":"2025-02-26T13:52:27","modified_gmt":"2025-02-26T13:52:27","slug":"first-impressions-are-crucial-to-your-business","status":"publish","type":"post","link":"https:\/\/fresk.app\/en\/first-impressions-are-crucial-to-your-business\/","title":{"rendered":"First impressions are crucial to your business"},"content":{"rendered":"\n<p>Employees who are in contact with customers from the very first contact with your company play a vital role in developing customer relations.<\/p>\n\n\n\n<p>It&#8217;s essential to recruit, train and evaluate these service employees to ensure quality of service and customer retention. One false step and your customer leaves for the competitor, not to mention telling his or her network.<\/p>\n\n\n<p>\u00a0<\/p>\n<p>Generations Z and Millennials are very demanding and do not tolerate any imperfections in the treatment they receive. Companies are walking on eggshells, and must ensure that they respond to this clientele at every moment of truth.<\/p>\n<p>Customer service employees are often overlooked, and experience major difficulties. It\u2019s important to realize that their role is key to the company\u2019s success. A lost customer is very costly. And the price is even higher with the speed of the Internet and social networks, which allow people to express themselves to a<\/p>\n<p>listening audience. The word-of-mouth effect is no longer the same as in previous years.<\/p>\n<ul>\n<li>4% of customers openly communicate their dissatisfaction.<\/li>\n<li>96% of dissatisfied customers leave the organization without saying a word.<\/li>\n<li>91% of these will never return.<\/li>\n<li>A dissatisfied customer expresses his dissatisfaction to an average of 8 to 10 people.<\/li>\n<li>One dissatisfied customer in 5 tells 20 people.<\/li>\n<\/ul>\n<p>Your employees influence customers\u2019 perceptions of the quality of the services your company provides. Knowing the quality of the service you offer is necessary to protect your most valuable asset, your customers and your employees.<\/p>\n<p>\u00a0<\/p>\n<p>It\u2019s no more pleasant for an employee to be in conflict or to be treated badly by a customer who is disappointed or frustrated by poor service. This causes fatigue, discouragement and burnout among your employees. The vicious circle begins as you lose manpower, have to recruit new people with no experience, and once again reduce the quality of the customer service you offer. And it\u2019s not the employee\u2019s fault; it\u2019s your responsibility to train, support and evaluate them, to help them progress and achieve their full potential.<\/p>\n<p>So you have to ask yourself, are my customer service employees well equipped to perform and ensure a good first impression at all times?<\/p>\n<p>In many cases, service staff have an outdated computer with a small screen and a non-ergonomic position. Not to mention an e-mail box full of junk mail, an uncomfortable plastic phone that\u2019s probably analog, and so on.<\/p>\n<p>It\u2019s time to update your employees\u2019 toolbox:<\/p>\n<ul>\n<li>high-performance computer<\/li>\n<li>A minimum 26-inch screen or two 23-inch screens.<\/li>\n<li>Ergonomic keyboard and mouse<\/li>\n<li><a href=\"http:\/\/https\/\/fresk.app\">Unified communications software<\/a>\u00a0(integrated calls, e-mails and text messages)<\/li>\n<li>A high-quality ergonomic task chair<\/li>\n<\/ul>\n<p>Why not check the ergonomics of your workstation with an occupational therapist. This will reassure your employees of your concern for their health and comfort. It\u2019s hard to ask people to perform if you don\u2019t make an effort to equip them properly.<\/p>","protected":false},"excerpt":{"rendered":"<p>Employees who are in contact with customers from the very first contact with your company play a vital role in developing customer relations. It&#8217;s essential to recruit, train and evaluate these service employees to ensure quality of service and customer retention. One false step and your customer leaves for the competitor, not to mention telling [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First impressions are crucial to your business<\/title>\n<meta name=\"description\" content=\"It&#039;s essential to recruit, train and evaluate these service employees to ensure quality of service and customer retention. One false step and your customer leaves for the competitor, not to mention telling his or her network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fresk.app\/en\/first-impressions-are-crucial-to-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First impressions are crucial to your business\" \/>\n<meta property=\"og:description\" content=\"It&#039;s essential to recruit, train and evaluate these service employees to ensure quality of service and customer retention. 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