How many calls do you miss each week in your company?
These missed calls cause friction with your customers and jeopardize your organization’s financial health. In fact, when a current or potential customer tries to reach your company by telephone but is unsuccessful, it risks angering them and weakening the relationship of trust they have with your organization. In the case of a new customer, they’ll immediately call one of your competitors. Your missed calls represent a significant loss of revenue.
How much money are you losing by missing these calls?
Your call display can give you an idea of the number of missed calls. However, you can’t tell quickly which customer’s call you’ve missed. Do you really check your missed calls constantly, and your employees too? Imagine if you missed calls from customers who have received an important quote from you in the last few days, and you’re waiting for approval to go ahead. Does your company have a policy on returning missed calls? Are your employees well equipped to recognize and return missed calls?
These missed calls very often result in the postponement or cancellation of services with your company. In today’s sluggish economy, every call represents a vital source of revenue to keep your business going.
How much does a missed call from a potential new customer cost?
It all depends on your business model. If you’re an orthodontist and you miss one new customer call a day, that could mean $10,000 a day in lost revenue! Imagine the lost revenue over the course of a year. No matter what business your company is in, you must avoid at all costs losing business opportunities because of a single missed call.
Turn missed calls into business opportunities
Intelligent VoIP technology helps protect your business from unreturned missed calls. VoIP unified communications solutions like Fresk ensure that your missed calls are answered immediately with a personalized automatic text message. The principle is simple: you consolidate all your communication channels (e-mail, calls, text messages) into a single application, and add to your telephone handset the ability to dialogue via text message with your existing company telephone number. Keeping your company number for texting ensures trust with your customers.
The process is simple: first you import all your customer and supplier contacts into the software. You can then recognize the customer who is calling, or the customer whose call you missed. The advantage of text messaging is that you can activate an automatic text message response in the event of unavailability. For example, if a current customer calls you and you’re not available, the software automatically sends a text message as follows:
Example of a current customer known to your organization
Sorry Philippe, // or Mr. Côté depending on your politeness preferences and the customer’s age.
I missed your call I’m unavailable right now.
You can make your request by text message or let me know the best time to call you back.
See you soon,
Daniel C.
ABCD Company
Example of a response to a potential new customer
Hello,
We’re sorry we missed your call.
Please let me know the best time to call you back.
You can also make your request by text message and as soon as I’m available, I’ll get back to you.
Thank you for your understanding,
Daniel C.
ABCD Company
Reduce friction due to lack of telephone response
As the saying goes, “If it ain’t broke, don’t fix it”. Your current or potential customer knows that you’re doing everything in your power to return their call as quickly as possible. Despite the unanswered call, you’ve responded immediately. What’s more, you’re offering them an additional channel for immediate, asynchronous communication (at everyone’s convenience). This means he can text you his request without waiting for you to get back to him, and the same goes for you: you can reply as soon as you’re available. This minimizes the friction associated with missed calls and maximizes your chances of success.
With Fresk’s intelligent VoIP software, you can turn missed calls into business opportunities and ensure the long-term future of your company.
