Who doesn’t use text messaging on a daily basis? For over 30 years now, the entire population has been communicating by text message. It’s an effective communication channel because it’s “asynchronous”, meaning that each party can respond at their own convenience. In today’s fast-paced world, phone calls are difficult to make. Sending a text message is quick and easy, and above all avoids having to try to reach a company by phone and vice-versa.
And with the younger generations, text messaging and instant messaging are their main communication channels.
Of course, not all business requests can be made by text message. Nor do all customers want to communicate by text message. It’s the same with e-mail and telephone. Every customer has his or her own preferences. Texting is not intended to replace calls by writing novels to communicate. Sometimes, depending on the urgency and complexity of the request, a simple call can save you from having to write long texts to explain your problem. Talk it over with your teenagers!
However, text messaging is a powerful tool, as it allows you to indicate your question or problem and specify an ideal time for a phone call. So there’s no need to chase each other by phone and voicemail.
Most simple and frequent customer requests can be handled by text message. However, very few companies offer business text messaging as part of their communication channels. When companies are asked which channel their customers use most, they reply “the telephone” or “e-mail”, depending on the type of business. Obviously, it can’t be text messaging, because it’s not offered in the company!
Why do so few companies offer text messaging? Is it for lack of interest, lack of knowledge, or not having found the tools to do it? There’s no good reason anymore. Customers demand it, or they’ll go elsewhere.
Add business text dialog to your communication channels
Today’s VoIP and unified communications technologies enable businesses to text their customers seamlessly, using their existing phone number. There’s no longer any reason not to offer text messaging in your company.
For example, Fresk unified communications software lets you centralize your calls, e-mails and text messages in a single application and window. What’s more, you can use your existing telephone number. Each of your employees can have his or her own number, giving them access to text messaging too.
So you can add the ability to reach you by text message to your voicemail message, business card, website and e-mail signatures. Fresk turns your desk phones into smartphones by adding business texting.
Texting turns missed calls into opportunities
With Fresk software, you can automate a text message in case of unavailability to avoid losing a customer.
Don’t forget that the average response time to a text message is less than 90 seconds. This makes it today’s most effective communication channel. It’s not as spam-filled as e-mail, and it’s not as interruptive as an audio call. Not to mention that texting offers push notifications – alerts that are visible even when my phone is on standby. Few people miss their text messages!
Today’s conventions allow people to text during working hours. It is also possible to make calls, but this is much more time-consuming and noisy, and therefore much less popular!
Today’s conventions allow people to text during working hours. It’s also possible to make calls, but that’s much more time-consuming and noisy, and therefore much less popular!
So why is it that the majority of the population send text messages more than 25 times a day, and the majority of businesses don’t even offer the option of text messaging? It’s now essential to enable text messaging with your company, to retain your customers and simplify your dealings with them. Texting avoids a lot of frustration, since it’s acceptable not to respond immediately, unlike a phone call.
Get ready to communicate with your customers by text message. Soon, you’ll even be communicating via instant messengers like Messenger, SnapChat, Tik Tok and so on. These are the preferred channels of the younger generations who will soon be entering the job market and consuming your company’s products and services.
